(c) Rainer Haas

This paper illustrates different data-servicing concepts of two existing agricultural business-to-consumer (B2C) web sites. One case study analyzes the biggest tourism web sites for Austrian farmhouse holidays (www.farmholidays.com) the other analyzes the data-servicing concept of a virtual farmers market, the Austrian Country Market (www.bauernmarkt.at). Online databases with password protection offer the possibility for decentralized data maintenance concepts. By use of these databases farmers can directly be involved into data maintenance of their own web pages and online shops. But technology alone is not enough. Without local support, provided by Tele-houses, it would be impossible to run this kind of data maintenance systems.