735336 Intercultural communication (in Eng.)


Art
Vorlesung und Übung
Semesterstunden
2
Vortragende/r (Mitwirkende/r)
Haas, Rainer
Organisation
Institut für Marketing und Innovation
Angeboten im Semester
Sommersemester 2018
Unterrichts-/ Lehrsprachen
Englisch

Lehrinhalt

a. Introduction: the Interaction of Cultures

- Looking across the pond: how do you view the others?

- Know yourself: what are the typical aspects of Austrian business

communication? And how do other cultures interpret them? - Personal

experiences with unsuccessful business communication - The best of

different "worlds": fundamental "dos and don´ts" for cross-cultural

business interactions





b. Definitions of Culture, cultural awareness, the role of language, ethnocentrism, stereotyping, values, norms, symbols. Culture Shock und how to deal with it. High and low context cultures, time in cultures, multi-active, linear-active cultures. Cultural theories





c. Negotiations and Meetings: Success with foreign Colleagues and

Clients - Knowing your counterparts: defining tasks, understanding

individual and group relationships: communication styles compared - The hard sell:

cultural differences in argumentation and persuasion

Lehrziel

The course applies a mixture of lectures, discussions and self-directed learning.
Noch mehr Informationen zur Lehrveranstaltung, wie Termine oder Informationen zu Prüfungen, usw. finden Sie auf der Lehrveranstaltungsseite in BOKUonline.