ACA's 50th European Policy Seminar "Master's level education in Europe - Towards a comprehensive approach from recruitment to graduation", Amsterdam, 17 May 2016
This one-day interactive seminar will be held on 17 May 2016, in Amsterdam. The event will explore the need to have a comprehensive approach at Master's level, by strategically and systematically linking marketing practices with admissions requirements, student services and alumni relations (i.e. creating a link between processes that are at present disconnected in many, if not most, European universities).
So, what to expect from this event? Prompted by experienced speakers and fascinating case examples from Europe and the United States of America, participants should come prepared to:
look into and debate the challenges of establishing a comprehensive approach at Master's level,
explore and share experiences on how success in marketing, admissions and student services at Master's level looks like, and brainstorm on how to develop sound links between these different activities, i.e. develop what is called in the US higher education context GEM, i.e. Graduate Enrolment Management.
To find out more about the event, explore the Programme and the Speakers' pages and register before 6 May to take advantage of the early-bird rates!
Click here to register