AUTreach - Communicating climate aware behaviour to young people in Austria



Autreach aims to improve the communication of climate change issues (both mitigation and adaptation) towards the target group of young people in Austria. A strong emphasis is set on integrating actors of the Austrian climate community into the project.

The focus of the project is set on analysing the climate awareness within the target group, further on gathering and evaluating inspiring climate communication formats and spreading them among stakeholders.

Further the impact of diverging communication approaches –catastrophic imagery versus positive stimulation - will be compared. Further we will analyse how climate change mitigation and adaption issues can be communicated to the young in a complementary manner, that overcomes incongruities, but not at the expense of comprehensibility.

In addition we will investigate the impact of selected events on young participants involved (e.g. workshops, cc events and lectures) regarding their climate awareness and individual climate action.

The project results will be summarised in a „communication toolbox“, that provides an illustrative and comprehensible toolkit for stakeholders. Using a peer to peer training approach the project results (e.g. „communication toolbox“) will be disseminated to the Austrian climate community in a stakeholder workshop.

The AUTreach project builds on and benefits from the results of the ACRP-Project CcTalK! led by Umweltbundesamt / Vienna (e.g. extensive collection of communication formats considering climate change adaption issues, success factors for cc communication...). AUTreach will expand and evaluate this selection of communication formats with regard to contents (climate change mitigation and adaptation) and with regard to the specific target group of young people.



Project team

-        Sybille Chiari, Centre for Global Change and Sustainability (gWN), University of Natural Resources and Life Sciences, Vienna (BOKU),

-        Sylvia Mandl und Anja Christanell, Austrian Institute for Sustainable Development (ÖIN)

-        Sonja Völller und Andrea Prutsch, Environment Agency Austria (Umweltbundesamt)

-        Adam Corner, Climate Outreach Information Network (COIN), UK


Duration: 01.05.2014-30.04.2016


Contact: sybille.chiari[at]

This project is funded within the 6th call of the Austrian Climate Research Programme by the Climate and Energiefund