735321 Applied topics and case studies of agriculture and food marketing


Type
Seminar
Semester hours
2
Lecturer (assistant)
Organisation
Institute of Marketing and Innovation
Offered in
Sommersemester 2017
Languages of instruction
Deutsch

Content

For selected markets, relevant issues are described and the response of real decision makers examined. This enables participants to better understand the realities of decision-making in agricultural marketing.

Focus lies on Public Relations and communications on sustainability.
Keywords: PR-concept, evaluation of PR

Previous knowledge expected



Objective (expected results of study and acquired competences)

The key areas determining the success of a direct marketing venture (target market, product, sales and distribution, price, communication) - taught using practical examples. Dealing with stakeholders. Independent handling and usage of methods in PR and marketing
You can find more details like the schedule or information about exams on the {boo_lva_seite_text -> f:link.external(target: '_blank', rel='noopener', uri: 'https://online.boku.ac.at/BOKUonline/wbLv.wbShowLVDetail?pStpSpNr=279628&pSpracheNr=2')}.